Creative
Fractional partner for small creative firms.
Learning platform for B2B marketers working outside of venture-funded SaaS.
A practical course to help marketers understand the tech, see through the hype, and use AI where it actually helps.
A newsletter and podcast about getting back to the basics — and what actually works.
VP, Strategy + Operations
I split my time between running the day-to-day and leading client strategy at a B2B marketing and management consultancy. I built the operational systems that kept our remote team running smoothly, while also helping clients like Simplot, BASF | Nunhems, Boise Cascade, and Idaho National Lab navigate brand, digital, and go-to-market strategy. The work was equal parts structure, technology and storytelling.
Managing Director & Filmmaker
I helped a brilliant husband-and-wife team start a nonprofit performing arts group. Over a few years, we grew it into a nationally recognized company — touring to major venues like White Bird and The Winspear Opera House, earning Dance Magazine’s “25 to Watch,” and building a reputation for immersive, interdisciplinary performance. I led strategy, branding, fundraising, and operations, while also serving as visual director, creating projection design and films for the stage. Today, LED is still going strong, with a permanent home and a growing national presence.
Principal
I ran a solo studio focused on design and digital strategy for nonprofits and state agencies. The work ranged from brand identity and websites to campaign strategy — mostly for clients doing work in education, the arts, and social services.
Digital Marketing Manager
I led digital marketing and content for an internationally touring contemporary dance company. I helped shape the company’s online presence through film, storytelling, and campaign strategy, positioning TMP as a digital leader in the arts world.
A recent talk I gave on the future of the web once consumers adopt AI.
Interview I gave on the complexity of marketing for AEC firms.
My podcast about sustainable business and thoughtful marketing.
LED named one of the top emerging companies in the U.S.
Review of LED's performance at On the Boards, highlighting the cinematic visual style we developed.
A look at LED's continued growth and investment in a permanent space.
Review of a TMP performance that I worked on as a collaborator.
Slate feature on TMP's piece based on Free to Be... You and Me that includes some videos I shot. I also got to work with some great musicians like Of Montreal and Kimya Dawson on original songs for the piece.
Interview on TMP's early adoption (2013) of a mobile-first web strategy that I pioneered for the company (featured alongside MoMA, Lincoln Center, and the Humane Society).
Profile of TMP's evolution and creative legacy. Photo I took featured on the front page of the arts section.
I’ve always been drawn to taking something complicated, making sense of it, and then turning it into something you can actually see, use, or understand.
I’ve built strategies for organizations ranging from global brands to small nonprofits, co-founded and grew a multimedia arts company to nearly half a million in annual revenue, and led marketing initiatives for clients like Simplot, Boise Cascade, BASF, and Idaho National Lab.
Along the way I’ve made dozens of films, directed evening-length performances, and built a few tools.
My background spans marketing, creative direction, and technical execution. So I’m as comfortable developing a strategic narrative as I am rolling up my sleeves to code, produce, or design something myself.
I love woodworking, Formula 1, and spending time with my wife and our dog (who is objectively the cutest dog in the world).
Fun fact: My first job was acting in a wild west railroad show as a teenager, robbing passengers and dying in a shootout every weekend.
Not-as-fun fact: I once had a restraining order against a future serial killer.
If you're working on something interesting — a project, a business, a big idea — and think I could help, reach out.